Driving force

In the YouTube series DRIVKRAFT, Malin Rapp talks with famous Swedes and shows that motivation is not a coincidence, but a strategy. The series breaks the myth and makes motivation understandable, and possible for everyone.

Driving force

In the YouTube series DRIVKRAFT, Malin Rapp talks with famous Swedes and shows that motivation is not a coincidence, but a strategy. The series breaks the myth and makes motivation understandable, and possible for everyone.
What drives us?Premiär hösten 2025

In conversations with some of Sweden's most well-known voices, Malin Rapp challenges the image of what motivation really is. The series pokes holes at myths and highlights stories of courage, perseverance and inner drive, even as it receives.DRIVKRAFT visar Malin Rapp att motivation inte är en slump, utan en strategi. Något vi alla kan träna upp, om vi bara förstår hur. Serien slår hål på myten om motivation och gör den begriplig, mänsklig och möjlig för alla.

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